What Is a Business Plan? A business plan is a comprehensive document that outlines a company's goals and strategies for achieving them. It typically includes information on the business's market, products or services, target audience, competition, financial projections, and management team. A well-crafted business plan can serve as a roadmap for the company, helping to guide decision-making and secure financing from investors or lenders. It is an essential tool for any entrepreneur or business owner looking to start, grow, or manage their business. https://wisebusinessplans.com/sample-business-plans/